The Impact of Media on Motivating Youth Towards Environmental Issues and Achieving Sustainable Development
DOI:
https://doi.org/10.25130/jaa.17.59.10Keywords:
Media, Youth, Environmental Issues, Sustainable DevelopmentAbstract
The research seeks to shed light on the crucial role played by the media in raising awareness among youth and motivating them to deal with environmental issues, as well as its role in supporting efforts to achieve sustainable development goals. The study followed a descriptive analytical approach with the aim of reaching accurate results, as a questionnaire was distributed to a sample of 100 young people. The results of the analysis showed a significant relationship between the media and its role in influencing the behavior of young people, directing them towards environmental issues, and enhancing their awareness of the importance of sustainable development.
The study confirmed that the media is not just a tool for transmitting information, but rather an effective means of shaping behaviors and motivating individuals to adopt positive environmental practices. The study also showed that the media plays an essential role in spreading environmental awareness among young people, which contributes to achieving a balance between preserving environmental resources and meeting the needs of economic and social development.
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