Excessive Viewing of Digital Television Platforms and the Gratifications that resulted from it: A Field Study
DOI:
https://doi.org/10.25130/jfa.18.66.1.8Keywords:
Binge Watching, Digital Platforms, Digital Television Platforms, Digital Television, Excessive Viewing, Online Streaming platforms, Uses and Gratifications, Video on Demand, Video on Demand - VODAbstract
his research aims to monitor the types of digital television platforms most frequently used by respondents and determine the nature of binge-watching on these platforms. It also seeks to identify the motives, patterns, and achieved gratifications of binge-watching, as well as analyze and interpret the social, psychological, and technological factors influencing this behavior, Methodology: Research Type & Method: This is a descriptive study that utilizes the survey method, Population & Sample: The research population comprises digital television platform users, represented by a purposive sample of 200 respondents aged 15 and above, from various social, educational, and economic backgrounds, Scope: The temporal scope spanned from March 1 to March 31, 2026, Tool: The researcher utilized a questionnaire as a methodological tool, employing a three-point Likert scale, Main Results: There is a statistically significant correlation between the volume of binge-watching on digital television platforms and the respondents' motives for using these platforms, There is a statistically significant correlation between the volume of binge-watching on digital television platforms and the gratifications achieved from it,
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